• With the growth of China economy level and the increase of per capita income level, there is a change of consumer demand and structure from price-oriented consumption to a new era with value-oriented consumption. At present, the digital development is the major trend in the enterprise transformation of new retail. Many food retail enterprises start to build their own digital intelligent systems of supply chain to increase their operational efficiency, update their products and achieve innovation by the capture of consumer demand with precise big data, as well as increase their flow and exposure by the new media promotion and membership precision marketing.
  • The supply chain is the lifeline of economic globalization and global trade. The global economy is recovering this year, along with the emerging problem of global supply chain shortages due to the pandemic. More and more enterprises begin to build their own supply chain systems to tackle the crisis in the overall situation. Meanwhile, the research and production of alternative food can be another way to solve the shortages of the supply chain.
  • In recent years, facing a series of significant challenges such as global climate change, food safety, energy shortage, ecological environment pollution, etc., the traditional agriculture model is unable to meet the needs of the growing population in the world, and technological innovation has gradually become the key to reshape the global agricultural landscape. In the process of digital and intelligent transformation, the Agri-food industry has also ushered in more and more new opportunities, accelerating the inflow of capital into the Agri-food sector.
  • In recent years, the beverage industry in China has been booming, new brands have entered the industry year over year, and the competition is fierce. How to stand out in the fierce competition has become a problem for everyone in the beverage industry. With the upgrading of the consumption structure and the emergence of Generation Z, consumer needs have gradually shifted from previous "Eat Enough, Eat Well" to paying more attention to the functionality and convenience of beverages, which has also become a driving force for enterprise product innovation, quality upgrade, and marketing optimization. And it has also made the beverage industry gradually aware of the importance of digital transformation.