• The world is accelerating into the era of digitalization and intelligence, and constantly stimulating new demands and new retail formats. In 2023, China's consumer market is gradually recovering, and the government is focusing on expanding domestic demand and promoting consumption, which will also promote China’s economic development. In recent years, Shenzhen, as an innovative city, has made great efforts to construct an international consumption center city, constantly exploring new consumption scenarios and new retail models, which has promoted the development of the local retail industry and consumption level.
  • The global supply chain has been severely affected in recent years, unpredictable climate, growing population, unstable international environment, etc. all increase the risk of supply chain disruption, and arouse people's attention about supply chain resilience. Building a more transparent supply chain system through digitalization, and improving supply chain efficiency has become a method for food & beverage enterprises to deal with potential risks.
  • The global agri-food system is affected by the unstable international environment, unpredictable climate, growing population, rising prices, etc. The development of "Future Food" which is based on biotechnology has become an important trend to meet the sustainable development of the food industry and consumers’ nutritional and health needs. Meanwhile, the concept of “Big Food” indicated the direction of the high-quality development of China's future food technology and industry.
  • In recent years, the beverage industry in China has been booming, new brands have entered the industry year over year, and the competition is fierce. How to stand out in the fierce competition has become a problem for everyone in the beverage industry. With the upgrading of the consumption structure and the emergence of Generation Z, consumer needs have gradually shifted from previous "Eat Enough, Eat Well" to paying more attention to the functionality and convenience of beverages, which has also become a driving force for enterprise product innovation, quality upgrade, and marketing optimization. And it has also made the beverage industry gradually aware of the importance of digital transformation.
  • As China further expands its opening up, imported consumption gradually becomes an important driving force for consumption upgrading and has become the main way to meet high-quality consumer demand. The innovative development of the Internet, logistics, etc. have broken the barriers of traditional import trade, and shortened the gap period of imported brands, consumers can purchase imported products quickly and conveniently. In 2023, with the support of policies, China's economy will grow steadily and release more consumption potential, and the imported food market must enter a new development stage.