International Drink in Catering Forum

International Drink in Catering Forum

With the development of economic growth and the upgrading of consumption levels, China's beverage market is developing rapidly. The continuous emergence of new brands makes the competition in the beverage market more intense. Generation Z has gradually become the main consumer group, and their consumption characteristics of personalization, customization, emotions, etc. drive beverage companies to continuously innovate products and digital transformation. Starbucks, HeyTea, Nayuki, Luckin Coffee, etc. begin to enter the sinking market, which is the new “Blue Ocean” with 1 billion potential consumers.

International Drink in Catering Forum Agenda
2023.08.29 10:00-17:00, Shenzhen Convention & Exhibition Center (Futian)
Time Content
09:30 Registration
10:00

Opening Remark by the Organizer

 

Ying WU

Vice President of China Cuisine Association

Anna LI

Managing Director of Comexposium-Sial Exhibition Co., Ltd., CEO of SIAL in China 

Haicheng TAN

Executive President of Guangdong Restaurant Association

Yongzhong LIU

President of Shenzhen Cuisine Association

10:20

China Casual Dining and Beverage Industry Development Trend

Lianyue XIA

Chairman of the Committee of Casual Dining and Beverage, China Cuisine Association

10:40

2022 China Casual Dining Research Report

Jian WU

Director of Chenzhi Data, President of China Catering Industry Research Institute

11:00

2022 China New Style Tea Research Report

Hao LIN

Catering Chain Key Account Director of Meituan

11:20

Catering and Tea Drink Enterprises Human Resource Management

Yi ZHENG

Founder of Yue Cheng

11:40

Lunch Break

13:30

The Practice of Digital Transformation

Lijing GUO

CTO of NAIXUE

13:50

The Key for Branding Overseas Expansion

Xiangmin SHANG

CGO of Chagee

14:10

How Brands Interact with Young Consumers

Yingjie CHEN

Brand Director of YH.Tang

14:30

Become a Popular Brand among Young Consumers

Binbin SUN

Co-founder of NOWWA Coffee

14:50

How to Build Brand Competitiveness

Chang SU

Marketing Director of LINLEE

15:10

How to Reshape the Brand

Yihan TANG

CEO of Tsui Wah China

15:30

How to Achieve Long-term Brand Development

Yuanze GAO

CEO of Mini Yeah

15:50

The Brand Growth Logic

Binhong YUAN

Founder of Quan Niu Jiang

16:10

How the Trends of Healthy Food Accelerates the Chain Development of Japanese Food

Yi DING

Founder of YAKITASTY

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